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At what point does market share not become a KPI? At what point does market share become so irrelevant, that you stop tracking it altogether in your entire mu

by bogwog 5y ago

At what point does *market share* not become a KPI? At what point does market share become so irrelevant, that you stop tracking it altogether in your entire multibillion-dollar megacorp, and make your employees stop talking about it? Answer: When you become a monopoly (or are on your way there), and need to hide from regulators. That's the point where the market becomes irrelevant, so tracking market share is nothing more than a liability. The "improve life for customers" stuff is all fluff that you might read in a training manual alongside photos of happy employees playing ping pong at work.

phkahler 5y ago
>> The "improve life for customers" stuff is all fluff that you might read in a training manual alongside photos of happy employees playing ping pong at work. I'd say Google is redefining the word "customers". What they really mean is users. Customers are traditionally those who pay for products or services. I'm sure Google also makes things easy for those who pay them, but that's not who they mean by "customers". If I'm not mistaken the GoogleSpeak word for "companies we extort money from to maintain relevance in search results" is probably "partners".
ekianjo 5y ago
if you create a product thats unique or defines a category you start by having a market share of 100 percent. Market share does not define monopolies. What defines monopolies is the absence of alternatives. Like you know, the postal service to send letters. funnily nobody talks about those.
- jollybean 5y ago
  The economic definition of monopoly is 'price setter' as opposed to 'price taker'. The government actually defines that as 'market power'. But in order for it to be something 'anti trust' etc. then it's more complicated. Sherman Act, Section 2 [1] - definitely worth a read. [1] https://www.justice.gov/atr/competition-and-monopoly-single-firm-conduct-under-section-2-sherman-act-chapter-2 https://www.justice.gov/atr/competition-and-monopoly-single-...

At what point does *market share* not become a KPI? At what point does market share become so irrelevant, that you stop tracking it altogether in your entire mu

by bogwog 5y ago

phkahler 5y ago

>> The "improve life for customers" stuff is all fluff that you might read in a training manual alongside photos of happy employees playing ping pong at work. I'd say Google is redefining the word "customers". What they really mean is users. Customers are traditionally those who pay for products or services. I'm sure Google also makes things easy for those who pay them, but that's not who they mean by "customers". If I'm not mistaken the GoogleSpeak word for "companies we extort money from to maintain relevance in search results" is probably "partners".

ekianjo 5y ago

if you create a product thats unique or defines a category you start by having a market share of 100 percent. Market share does not define monopolies. What defines monopolies is the absence of alternatives. Like you know, the postal service to send letters. funnily nobody talks about those.

jollybean 5y ago
The economic definition of monopoly is 'price setter' as opposed to 'price taker'. The government actually defines that as 'market power'. But in order for it to be something 'anti trust' etc. then it's more complicated. Sherman Act, Section 2 [1] - definitely worth a read. [1] https://www.justice.gov/atr/competition-and-monopoly-single-firm-conduct-under-section-2-sherman-act-chapter-2 https://www.justice.gov/atr/competition-and-monopoly-single-...