The well-known parable of the hare and the scorpion - or the man/woman and the snake or the same thing in any of its guises - comes to mind here: Apple thought

The well-known parable of the hare and the scorpion - or the man/woman and the snake or the same thing in any of its guises - comes to mind here: Apple thought it could appease the mob by playing the DIE [1] game, flying a few rainbow flags and saying some words in the required lingo. The mob handily made use of Apple's eagerness to seem hip to the new thing by launching an inside attack on... Apple, the company which hired them to stave off just those attacks. This is neither unexpected nor undeserved, in fact I'd go so far as saying that any company which tries to appease the mob deserves to get burnt by it. The lesson to be learned here is not that these companies are rife with all those oppressive things they are being accused of by the mob, nor that the companies necessarily deserve to be burnt. It is that they should not ever think they can get away from the mob by giving in to its demands. Just like those who live by the sword run the risk of dying by it, those who invite the mob often end up succumbing to it. [1] Diversity, Inclusion, Equity