>It’s difficult to imagine any new flight search, no matter how innovative, winning today with Google acting as the web’s gatekeeper. Google results are domina

>It’s difficult to imagine any new flight search, no matter how innovative, winning today with Google acting as the web’s gatekeeper. Google results are dominated by the Expedia Group (a conglomerate of tons of different brands: https://www.expediagroup.com/home/default.aspx https://www.expediagroup.com/home/default.aspx). While Google's practices have definitely hurt, it's a huge business, and probably a larger reason why a new flight search competitor can't get off the ground. As a customer, it's annoying there isn't more diversity anymore. Generic travel searches are dominated by these brands, plus articles full of affiliate links that are hard to trust.