> I'm actually surprised and optimistic to see the major manufacturer Trek start building their own brick and mortar shops in certain major cities, Wait, wasn’

> I'm actually surprised and optimistic to see the major manufacturer Trek start building their own brick and mortar shops in certain major cities, Wait, wasn’t this always the case? I recall multiple Trek stores in the Toronto area at least a decade ago. I always though this was part of their model (vertically integrated retail), although other stores did sell their bikes also (exactly like Apple). I just bought a Trek bike at a local Trek store a couple months ago and it definitely wasn’t a new store. Looking now, there are six (!) Trek stores all over the San Diego area. That’s actually more than the number of Apple stores IFAICT. Maybe they are just expanding this model to some other part of the world?