Because MBAs will always hold two items in tension: profit and user desire. If these two items are out of whack, an MBA will always favor profit and that too i

Because MBAs will always hold two items in tension: profit and user desire. If these two items are out of whack, an MBA will always favor profit and that too in incredibly creative, often marketing-based ways that rethink the business model. They will convince the user of what they need the user to believe to make the largest possible profit. ICs often think of profit and user needs/desire but they usually hunt for a place where it overlaps and if it doesn't, they'll hunt again. Profit is demanded for value/convenience to the customer but it is often a 1:1 relationship.