I think advertising works slightly differently than what you think and what Forssell seems to be saying. You see once a show (or a movie) advertised. It does n

I think advertising works slightly differently than what you think and what Forssell seems to be saying. You see once a show (or a movie) advertised. It does not really register consciously with you (assuming you are used to this kind of advertisement, and largely ignore it). You might even see it a few times, but if someone asked which advertisements you saw, you may not recall it at all. Now, a friend comes along and recommends you that same show / movie. You quite likely remember it, not consciously, but, eh, subconsciously(?). Your friend's comment is actually much more than a recommendation, it becomes reinforcement that you've encountered this show before, and it is likely popular and hence good (even if you consciously think popular things are not your thing). Next time you come to the site, you might not be looking for your friend's recommendation, just something else. However, it might just so happen that this particular show is being advertised to you. Even if you were to click on it, you don't think the site was advertising it to you. Your friend did! It just happened to be there. Conveniently, you didn't even have to search for it. Now, that single platform thing. I would love that, too. Better yet, if they would also be forced to keep historical movies and shows from 1900-2000 in their catalogue, kind of a public service. However, they would also own the incredibly powerful advertisement channel called "Shows you might like." Or your friend might like, but anyways.