In the early days of the Internet I recall warnings that once these companies successfully grabbed all of the users then they would turn from benevolent to even

In the early days of the Internet I recall warnings that once these companies successfully grabbed all of the users then they would turn from benevolent to even worse than the existing media companies. I was watching YouTube last night and realized I was getting a ton of ads. They do this new thing on their TV apps where they show the first 10-20 seconds of the video and then put in an ad. Plus a midroll that awkwardly injects itself on a scene change somewhere at 5-10 minutes. I was watching a live music performance and mid song the camera angle changed and YouTube algo decides it is a good place for an ad. I used to get one 10-15 sec ad but lately it is more like 3 ads with the third one being un-skippable. I opened Facebook this morning and the first 10 or so cards on my feed were all ads and complete garbage "comedy" videos. I then saw 1 or 2 posts from friends followed by terrible recipe gifs, more "comedy" videos, TED talks, ads for marketplace and pointless "news". I would guess around 10% of the posts were from my actual social network. Twitter embeds on news articles are nearly the worst. If they have an image, after you have clicked through to Twitters site, you can't even see attached image without logging in. Actually, every single button the Tweet landing page seems to go to a login screen. I even have a reddit account and now the front-page isn't even customized. Probably 30% of the cards are from subreddits I have never interacted with with "suggested because you are subscribed to XXX". What's amazing is we are justifying this with "well capitalism, duh". Like these companies didn't vacuum up the free Internet until any non-ad supported content was snuffed out. Now that we have no where else to go for this stuff they can start to turn the screws.