How are they fundamentally not aligned? To me it seems like they are fairly well aligned. Not perfectly, but close. What are they doing that doesn't help a user

How are they fundamentally not aligned? To me it seems like they are fairly well aligned. Not perfectly, but close. What are they doing that doesn't help a user with their goal of being entertained? The user's goal is to be entertained. The way they make money is by getting you to continue your subscription. You will only continue that subscription is if you are entertained. So their goal is to entertain you enough to keep the subscription. Sure they will produce new content and advertise it to you ahead of time such that you might keep the subscription for another month. But it only works if that content is interesting to you, so they still need to make content that is interesting. I guess the content they are producing is aligned at groups of users, and not any one individual user. So if you are far from the targeted groups, then the goals are not as well aligned. But their goal is still to suggest the content in their library that you will be interested in to continue to stay subscribed.