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I believe advertising works on everyone; if it's really good, you just won't even be able to tell it's advertising or that it's 'working on you.'

• pdpi 5y ago
  Advertising comes in many flavours, and different flavours work for different people. E.g. I find that most tech-y people I know who say "advertising doesn't work on me" are very susceptible to the "laundry-list of features" type of advertising that tricks them into thinking they're being rational and objective about their decision process, while not questioning why they should care about any of those features. For me, there's ads I actively enjoy watching. The old Cog[0] ad for the Honda Accord is one such case, as is the He-Man/Skeletor[1] ad for Money Supermarket (well, that and every other ad in that campaign). These work incredibly well on me as the brand awareness sort of marketing, and I'm sufficiently aware that I can correct for it — but I'm almost certainly unaware of my susceptibility to other sorts. 0. https://www.youtube.com/watch?v=_ve4M4UsJQo 1. https://www.youtube.com/watch?v=-PgTjhx1VLw