Years ago I saw an ad on Facebook for a merino wool sneaker. It looked clean and minimalistic. I happened to enjoy wearing shoes without socks, so I clicked on

Years ago I saw an ad on Facebook for a merino wool sneaker. It looked clean and minimalistic. I happened to enjoy wearing shoes without socks, so I clicked on the link and immediately bought a pair of Allbirds. (Years later I read that Allbirds is part of the SV tech worker uniform.) Also I definitely have clicked on those marketing email newsletters and made purchases based on those. In case I sound like a major consumer, I will mention that I managed to live in New Jersey for 8 years spending $1200 a month. That's rent, food, transportation, and impulse buys.