Totally agree. I always get in trouble when I say that we must build a first version to get a “feel” for the task and then refine for a while. This may involve

Totally agree. I always get in trouble when I say that we must build a first version to get a “feel” for the task and then refine for a while. This may involve scrapping the whole thing a few times. This is especially true if something is totally new. Once you have an established UX it’s much easier to plan and make changes.