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> “It’s important for us to own the customer,” Forssell told me last week. “If the viewer is in the app, we can tailor the home page to them. We can tailor what
by akiselev 5y ago
> “It’s important for us to own the customer,” Forssell told me last week. “If the viewer is in the app, we can tailor the home page to them. We can tailor what they show them next. We can respond to that in real time.”
HBO isn't concerned because it didn't "own" those customers.
- A4ET8a8uTh0 5y agoPride before the fall and all that. I sometimes wonder if the executives understand the product they attempt to deliver. This is a paid service. Customer should be its center focus. Instead, I get corporate speak for 'I want to lock them in'. Well, tough noodles, because I don't want that. I decided to watch Purge show the other week. Turned out I liked the premise so I decided to check the rest. They are all over the place. It is genuinely easier for me to order dvds from Amazon. I find all the streaming wars very interesting if mildly aggravating. Frankly, it is going bring back piracy. Good job content providers:>