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Companies don’t usually publish their definitions, but they also have to make an effort to exclude fake users or risk being held accountable by their investors.
by Schiendelman 5y ago
Companies don’t usually publish their definitions, but they also have to make an effort to exclude fake users or risk being held accountable by their investors.
- detaro 5y agoSure, but if I accidentally click on one of their links in google image search I'm "using" the website and not "fake", but $0.80 would be quite a bad deal ;) Whereas its registered users actively doing something on the site, not as terrible.
- Schiendelman 5y agoAh, I see what you mean. I've never seen a major company claim top of funnel were "users". You'd have to have an account.