No idea. It's not clear what was sold by the saleperson since Pinterest could have just self-served themselves infrastructure off any combination of platforms.

No idea. It's not clear what was sold by the saleperson since Pinterest could have just self-served themselves infrastructure off any combination of platforms. Presumably the idea is they're getting a discount in exchange for having this incentive favoring exclusivity. Their commission might also be amortized over the length of the contract (2029) since that's the length of time the value is generated.