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Though the fact that EU is a group of 27 different countries creates barrier to easy scaling. You need to have website in 20 something languages, customer servi
by qnsi 5y ago
Though the fact that EU is a group of 27 different countries creates barrier to easy scaling. You need to have website in 20 something languages, customer service in those languages, and be knowledgable of cultural differences.
This is the reason many companies first scale nationally and then go to the USA (at least that's the story I heard a lot).
Edit: Also I forgot national law. Even though a lot of law is centralized on EU level, still every country has a national law different from neighbours
- ivan_gammel 5y agoJust wanted to add national law to the list, when noticed your update. IMHO this is the biggest challenge: if you do your org and tech setup right, localizing websites and CS is relatively easy and can become a SOP, but adjusting the processes and even just understanding how you should work in new legal environment is a real problem (I have experience of scaling healthtech from Germany to 9 more EU countries in less than a year).