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If you're selling a technical solution, why would you even touch cultural differences? I bet you'd be successful if you could afford the extra costs of translat
by bserge 5y ago
If you're selling a technical solution, why would you even touch cultural differences? I bet you'd be successful if you could afford the extra costs of translation/marketing.
- pjc50 5y agoCultural differences hugely affect the marketing, and in some cases the market; you couldn't sell a tipping management app to somewhere without a tipping culture, for example.
- isbvhodnvemrwvn 5y agoAnother example - a friend of mine tried to expand to Poland and was surprised that using payment cards significantly reduced appeal of his solution. eBay was also a spectacular failure because they disregarded local competition.
- inglor_cz 5y agoWell that is why Linux is successful around the planet. It really does not touch any soft cultural differences. Geeks and their needs are similar everywhere. Something like a food delivery corp. on the other hand must know precisely what to expect from which holidays etc. There is a fairly successful Czech startup called Rohlík that expanded to Hungary, Austria and Germany, but every added country is a challenge. https://techcrunch.com/2021/06/30/rohlik-raises-119m-at-a-1-2b-valuation-to-grow-its-2-hour-grocery-delivery-service-in-europe/ https://techcrunch.com/2021/06/30/rohlik-raises-119m-at-a-1-... BTW Translation is probably cheaper than support. Customers will often demand support in their native language.
- bserge 5y agoTakeaway.com is a Dutch company operating in half of Europe including Romania and Poland.
- inglor_cz 5y agoI do not claim it is outright impossible. The hurdles are higher, though.
- isbvhodnvemrwvn 5y agoThe Polish one was an acquisition of a local company which knew the market, which further proves that penetrating new markets in the EU is difficult. See this article: https://www.pulshr.pl/wywiad/arkadiusz-krupicz-wspolzalozyciel-pyszne-pl-chcesz-zalozyc-start-up-nie-mysl-tylko-dzialaj,52682.html https://www.pulshr.pl/wywiad/arkadiusz-krupicz-wspolzalozyci...
- skrebbel 5y agoMuch of their expansion was through mergers and acquisitions of locally founded companies.
- raverbashing 5y ago"Extra costs of translation/market" you're saying it like it's a byline It is more complicated than that for things moderately complex.