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Microsoft wrote down billions of dollars on many attempts at being king of mobile. These were colossal failures. The fact that they were such a cash generating
by Nevermark 5y ago
Microsoft wrote down billions of dollars on many attempts at being king of mobile.
These were colossal failures. The fact that they were such a cash generating machine doesn’t imply that they didn’t lose out on being a much bigger business.
They didn’t step back from mobile prominence, they stepped back from repeated mobile failures, licked their wounds, and refocused on other areas because they had lost their chance.
And they knew it.
Of course, every day is a new opportunity. Microsoft seems to be far better managed now.