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what? They spend a crap ton on marketing and it seems to have paid off. I don't really know how their bikes are particularly that much better than other stuff o
by stbtrax 5y ago
what? They spend a crap ton on marketing and it seems to have paid off. I don't really know how their bikes are particularly that much better than other stuff out there. It's not like they make the drivetrain and carbon frames are pretty commodity at this point. Unless you buy into the layup marketing and special construction that only they can do hype.
- AlunAlun 5y agoSpecialized and other major bike brands spend a lot on R&D. The reason that you can buy a reasonable quality open mold carbon frame direct from Taiwan these days (and rebrand it as “my great bike brand” before selling it on at a markup, if you want) is because the big brands have spent a lot of money developing and refining the concept over the years. Modern bikes, with all their bells and whistles, which are light years better than their counterparts from 20 years ago, simply wouldn’t exist had this R&D not occurred.
- ohmaigad 5y agoThat doesn't really explain the prices, a Specialized Turbo Kenevo SL Expert (9.6k EUR) full suspension e-mtb costs more than a Kawasaki or Yamaha 900cc naked motorcycle (~9k EUR). The top of the line S-works e-mtb is in a similar price point as the latest BMW S1000RR. It just doesn't make any sense other than greed.
- killingtime74 5y agoI don’t like big corps but my specialized bike has a feature (front spring shock absorber) that no other road bike has. Also their triathlon bikes have multiple unique features