The fact is that any web site that gets a majority of their traffic via search traffic tends to be trash: These sites don't care if they abuse their users as th

The fact is that any web site that gets a majority of their traffic via search traffic tends to be trash: These sites don't care if they abuse their users as they know they're not coming back, so they play the numbers game and load the pages with any possible revenue generating feature possible, regardless of how user hostile it might be. Sadly, this represents most of the web. My personal pet peeves are recipe sites. They are the absolute worst!! The other day I went to look up the right proportions for lemonade - which has all of three ingredients, and a one word instruction: stir. You should try it yourself to really see how bad it is. (For future reference, 1 part sugar and lemon juice to 4 parts water. You can get fancy and make a simple syrup first, but if you stir well enough, it doesn't matter much in my opinion.) You know who has enough influence to fix this issue? Google. When they said they were giving mobile websites a ranking boost, the web changed relatively over night to mobile-friendly pages. If Google announces they will penalize websites that over monetize? Poof, we'd all have a readable web again.