>>> -creating huge incentives for chinese sellers which flood and undercut the local sellers In my view, another way of looking at it is that selling on Amazon

>>> -creating huge incentives for chinese sellers which flood and undercut the local sellers In my view, another way of looking at it is that selling on Amazon favors sellers who can figure out how to manage those risks, and one way of doing it is to be basically a "fly by night" business. If you can spin up multiple sellers, make your nut on the first sale, and pull the plug on the seller if anything goes wrong, you've got what it takes. Or, if your margins are high enough that you can afford to eat the bad sales.