2 ms·
Advertising crams itself into every nook and cranny unless some external factor keeps it out. if you're old enough, you remember the inserts (usually advertisin
by webmaven 5y ago
Advertising crams itself into every nook and cranny unless some external factor keeps it out. if you're old enough, you remember the inserts (usually advertising cigarettes) in pulp paperbacks:
https://www.nytimes.com/2007/12/02/books/review/Collins-t.html https://www.nytimes.com/2007/12/02/books/review/Collins-t.ht...
- rchaud 5y agoA static ad wouldn't be nearly as bad as a "audience-targeted" ad that's dynamically served several seconds after the page loads, reflowing the entire layout and causing page jank. For example, I know that every issue of the Economist is going to have an ad for a luxury watch I will never buy on the inside cover. I have full-on banner blindness to that. That's impossible on display ads that are dynamically placed right in the middle of the article body.
- webmaven 5y ago> reflowing the entire layout and causing page jank. I'm starting to suspect that page jank that causes spurious clicks is actually being optimized for, by which I mean that changes that cause less jank will also lower CTR,and so fail to pass A/B testing.