I would actually write to trek about that. The shop here in SF seems pretty solid, but I don't currently have a Trek bike, so I might be wrong. I agree with you

I would actually write to trek about that. The shop here in SF seems pretty solid, but I don't currently have a Trek bike, so I might be wrong. I agree with you on the analogy, but I'm pushing for the apple-store parallel. No serious computer nerd would use an apple-store as a serious place to maintenance their laptop, but novice to intermediate computer users would, even if they have to go back a few times.