Because maintaining web sites and services cost money. And making money on the web is still non-trivial. That’s because the only way to make money is either by

Because maintaining web sites and services cost money. And making money on the web is still non-trivial. That’s because the only way to make money is either by the subscription model or by the add revenue model. Since nobody likes to pay for many subscriptions in parallel, the add revenue model is the dominating one. If there was an easy micro-payment solution on the web this could make it more accessible and enjoyable again. This what the web3 movement is all about: https://www.freecodecamp.org/news/what-is-web3 https://www.freecodecamp.org/news/what-is-web3. With in-browser cryptographic wallets like Metamask, Ethereum‘s proposed token economy and the current generation of „Dapps“ we got quite a bit closer to that vision. Web3 has the added benefit to eradicate the need for password managers because your public key becomes your identity.