I suspect this is a trend that'll continue as market buyers and sellers realize Amazon is a poor fit for certain of their activities. I already avoid Amazon as

I suspect this is a trend that'll continue as market buyers and sellers realize Amazon is a poor fit for certain of their activities. I already avoid Amazon as a consumer when the brand, quality, or delivery date really counts. But I also avoid Lowes when I'm buying appliances for tenant properties because they can't be relied upon to call before they deliver. And I don't buy from Harbor Freight Tools when equipment failure might be fatal because some things I've bought there haven't survived their first use. But those places have saved me a ton of money over the years when their model has worked to my benefit, just like Amazon has made a vast improvement in certain areas of my life. I suspect companies like PNC are coming to similar realizations about Amazon as they see that their returns (or the implications on their reputations, or their confidence in continued sales) paint a picture that's less attractive than pursuing alternatives.