This is exactly how PDAs got into the Enterprise. RIM took a direct approach with BlackBerry, but they are the exception. It's happening again with iPhone. Con

This is exactly how PDAs got into the Enterprise. RIM took a direct approach with BlackBerry, but they are the exception. It's happening again with iPhone. Consumers buy these things and bring them into work. Then, IT tries to get them under control once they fail to prevent them from getting adopted. These products are all useful to regular people as well, so this variant (Consumer->Enterprise, vs Individual Department->Enterprise) is only interesting if you're building something that is interesting to both Consumers and Enterprise (or Consumer->Individual Department->Enterprise).