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In the early 2000s there was a site usability movement centred around the work of Jakob Nielsen and http://useit.com http://useit.com. Fortune 500s were paying
by cutler 5y ago
In the early 2000s there was a site usability movement centred around the work of Jakob Nielsen and http://useit.com http://useit.com. Fortune 500s were paying him huge sums to have extraneous crap removed from their home pages and just for a while sanity and minimalism ruled. Then Web 2.0 arrived.
- rchaud 5y agoWeb 2.0 included cool stuff like Flash. The real culprit here is Google AdSense. A few sites made a ton of money, and then it became the entire business model for "new media" companies that in turn loaded up search results with SEO-optimized listicle garbage.
- kirse 5y agoI'd argue the real culprit is the "maximize shareholder value" mantra. Nothing is off limits in the Excel-sheet optimization game and room for experimentation or creativity is often axed in favor of minimizing risk and extracting more pennies for the cash pile. We'll break out of it eventually though. People are tiring of their walled technology gardens.