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For at least one specific example - Amazon does an extremely poor job vetting products posted on its site which causes a lot of defective items to end up gettin
by munk-a 5y ago
For at least one specific example - Amazon does an extremely poor job vetting products posted on its site which causes a lot of defective items to end up getting piped through it to consumers. Prioritizing your customer over everything else means delivering a high quality consistent product - which it fails to do with regular listings and fails spectacularly to do with Amazon Basics.
- dangus 5y agoIMO you’re misunderstanding the customer. The customer wants cheap. They WANT Amazon to be AliExpress with fast shipping. That’s why Amazon has free returns and they offer returns in a million different ways. Amazon doesn’t care that it’s inefficient on resources and that these items end up in a landfill. The manufacturing cost of cheap items is so low that it’s no big deal. As long as the customer has no friction in buying or returning they are happy. I think there are certain categories of products where many customers would actually prefer counterfeit items as long as the quality is acceptable. Just walk down a cereal aisle.
- munk-a 5y agoIMO you're misunderstanding this customer. The returns are pretty friction-less but they're still a burden that I'd rather not deal with - and I specifically don't want to order an electrical device off amazon and have it fail in a spectacular way that damages my other equipment. The most luxurious thing you can tell me as a seller is that you're minimizing the longest potential time until I have a correctly functioning product - shipping is a big part of that, but not having to go through the hassle of getting it shipped out twice and returning one of them is another component. Also I think AliExpress is a pretty terrible comparison - Amazon does beat it hand over fist. I think Amazon wants to be NewEgg but with less shipping time (and maybe the reputation it had a decade ago - it seems to be struggling lately). And it wants to be every other specialist store as well. I think it's possible for them to do this, but the thing they're lacking right now is the budget or motivation to actually vet products - they rely on peer reviews and manufacturer statements to try and suggest products.
- dangus 5y agoI fully believe that your choices are logical for your own tastes. I myself don’t prefer Amazon for most things I buy for similar reasons to yours. At the same time, I have absolutely heard multiple people say the words “if it sucks you can always return it.” Low-friction returns are like business school 101 for retail. I think the typical Amazon customer doesn’t shop on quality for many product categories, they are price sensitive. They don’t want to pay $50 for the Apple-certified power brick and cable. I don’t think anyone wants to be NewEgg, if you ask me :-)