This is fascinating and a great description to the threats facing Amazon. When you cede responsibility to Amazon that your business requires to perform adequate

This is fascinating and a great description to the threats facing Amazon. When you cede responsibility to Amazon that your business requires to perform adequately (in this case it seems to be the ability to match a bike to its compatible parts) than that is a risk for Amazon to lose its place as the internet’s mall if it cannot offer a way to stay relevant. If zero bike parts are available on Amazon today it might become bigger and bigger markets tomorrow, that a company like Shopify is better aligned to serve.