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Is it such a bad idea to disclose what was offered? Unfortunately the statements so far have not been "human" enough. When they said their lawyers couldn't let
by acak 15y ago
Is it such a bad idea to disclose what was offered?
Unfortunately the statements so far have not been "human" enough. When they said their lawyers couldn't let them say any more than X, it's bound to incite one's suspicion that they're trying to shy away from some moral inclinations which their lawyers may have warned them not to indulge in.
Even though the specifics of the offer cannot be disclosed, why not put out a reassuring statement like "We're committed to putting a smile back on her face again"? Not being specific / tangible in their PR will definitely be a lot more tolerable then.
And if they can be a little more specific and relevant, how about some PR saying they're offering counselling or therapy of some sort - I'm sure its one of the things that was offered - and I'm sure it would be make for great brand building if it was part of their current communication.
Also, if AirBnB had been more open in this way, they could have avoided the embarrassment of being contradicted by the victim herself. You know who the people would trust more at this stage.
In short, a little less heartless corporate, a little more Zappos, please.
AirBnB could have actually had an upside in the whole thing if they handled in a better, probably more upfront, manner.
Sure, there's a danger of people abusing or taking advantage of the system at a later date but that cannot stand in the way of dousing what is clearly a PR fire in the house of a promising company.
Disclosure: I am biased towards neither AirBnb nor the victim. I have sympathy for the woman but I am open to the possibility that she is not being cooperative.