Even if this is not an advert, he could have done better research and put a more balanced view. Are there prior work similar to this? What are the risks for the

Even if this is not an advert, he could have done better research and put a more balanced view. Are there prior work similar to this? What are the risks for the companies approach? Will it really provide 30% better efficiency? In current form this indeed looks like an advert, whether intentional or not.