I mean look at the BMW i4 - it starts at around $58k, same as a Model 3 Performance - it has less range, slower 0-60 and it's RWD. If you want to somewhat matc

I mean look at the BMW i4 - it starts at around $58k, same as a Model 3 Performance - it has less range, slower 0-60 and it's RWD. If you want to somewhat match the Model 3, you have to add $1000 for heated steering wheel, comfort access and expanded storage, another $3000 for wireless charging, autopilot alternative, another $500 for parking assist (though BMW's actually works), etc and it adds up to quite a bit just to match what you get for free in the Model 3. Of course BMWs have higher quality pretty much everywhere and have more options like a sunroof, etc In the end do people want to pay less to have more range and a quicker car, but less quality or more quality for less range and a slower car.