Is it just me or there are A LOT of articles about how Sweden is better in doing X coming from the US and the UK recently? What's going on here? Frankly it seem

Is it just me or there are A LOT of articles about how Sweden is better in doing X coming from the US and the UK recently? What's going on here? Frankly it seems a bit of nationalist content marketing after the 10th article I read in 3 years. Most of the times the articles claim Sweden is doing better X but that X could easily be applied to several other countries in Europe. "Sweden offers free health care and education"... yeah A LOT of countries in Europe do that. For this article too it seems the overall achievement of Sweden are shared by many other countries by somehow Sweden is being singled out. I even googled it and found this: https://si.se/en/annual-report-of-the-image-of-sweden-abroad-2018-summary/ https://si.se/en/annual-report-of-the-image-of-sweden-abroad... Is there a cultural infatuation between the US/UK and Sweden? Is Sweden activally investing resources to improve their perceived image?