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I think psychology, cars in the US are connected with independence and liberty in the US rather than just utility. If your car fails to let you be independent (
by dan-robertson 5y ago
I think psychology, cars in the US are connected with independence and liberty in the US rather than just utility. If your car fails to let you be independent (because it can’t do something you only need three times in your life) then maybe that is actually a big failure of its “promise” to give you independence and personal liberty and that therefore decreases your perception of the value of the car by a lot.
I realise this whole argument for pricing the car is ridiculous from a rational standpoint but I think it matters more how it feels to ordinary Americans.