Another issue is books written by journalists blowing up ideas they find interesting from research and the pulling things out of their ass. Look at emotional i

Another issue is books written by journalists blowing up ideas they find interesting from research and the pulling things out of their ass. Look at emotional intelligence (EQ) as an example. One of the early books on the subject written by a journalist which was based on a shaky foundation and then added a bunch more sugar. It might as well be a self-help movement which could spawn coaches, authors courses and certifications.