That's just the stereotype. I worked for a small PR firm, on a portfolio of small tech companies, where I felt proud of how we operated. The good firms realize

That's just the stereotype. I worked for a small PR firm, on a portfolio of small tech companies, where I felt proud of how we operated. The good firms realize that the most effective way to combat crisis like these is to over-deliver on your obligations to anyone hurt, and to lead the charge in providing information to the public. I've never worked PR for tobacco or big oil companies, but I imagine that's where the stereotype comes from. It's pretty easy to do good, ethical PR for a bunch of nerds programming computers.