Wow. This is really interesting and important. I’m not your target customer and don’t know a ton about health tech, so I’m not sure I can help you, but I wish I

Wow. This is really interesting and important. I’m not your target customer and don’t know a ton about health tech, so I’m not sure I can help you, but I wish I could. thank you for taking this on. Someone should. Sometimes the science and medicine is there but branding, marketing, and positioning in a bigger value prop aren’t things that doctors and hospitals are prepared to handle at scale. So, this is cool. I do know one thing about your space, from pure happenstance. I live in Texas and my wife is a fourth-year medical student here. One of her profs is a bariatric surgeon and she spent time in his clinic. One of the interesting things she learned was the correlation between weight loss for one adult and weight loss of a household. I don’t remember the exact stats, but this doc would have whole families weigh in at his clinic, before and after. The results were astounding. The person who got the surgery would often lose only the plurality of the weight, and sometimes not even that. It’s something to consider messaging around as you target men and try to get through the stigma to persuade them to seek treatment. You are doing something good for your family; this is about more than just you. Texan men in particular are likely to hold more traditional values about being the head of their household, however unfashionable that may be. Help these fellas— and help their families.