One extra issue: a bunch of startups concerned with splashover reputational risk (in extremis, and we are nowhere near this, 'why should I use/partner with/fund

One extra issue: a bunch of startups concerned with splashover reputational risk (in extremis, and we are nowhere near this, 'why should I use/partner with/fund you, you're associated with bad actors so I don't trust you'. This isn't rational, but we're talking about hearts not heads here. Look at the damage Dow Jones has taken by association with the News of the World.