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What was the reason for going after the US market instead of the UK market? I'm in the UK and would love to try Fella, especially if I could get it on the NHS
by danpalmer 5y ago
What was the reason for going after the US market instead of the UK market?
I'm in the UK and would love to try Fella, especially if I could get it on the NHS with a GP referral.
- rich-cartwright 5y agoUK market is tricky for a few reasons. Very centralized decision-making for healthcare funding, and the timelines are too long for a startup to survive. Plus us Brits are definitely more hesitant of medication approaches in general, although that is changing. Both my parents, my sister and my brother-in-law work in the NHS - so lots of interesting family conversations about this!
- f6v 5y ago> What was the reason for going after the US market instead of the UK market? Might have something to do with exorbitant amount of money in the US healthcare.
- rich-cartwright 5y agoBigger spend is definitely important. Drug approval, decentralized decision making, consumer norms all also important.