We have a company wide meeting every other week literally called the "family meeting". My team members are so different from each that there is generally zero

We have a company wide meeting every other week literally called the "family meeting". My team members are so different from each that there is generally zero chit chat on slack, all day, every day - required questions/answers only. Family? This is just HR trying to show their worth with their latest simpleton ideas, just as the tech side has silly ideas like scrum, etc. We've recently started getting company wide emails with a big "Kudos" banner when somebody you don't know has done something that means nothing to you. Because we're a tight-knit family. Is this combo cargo culting meets gaslighting? You will be family - look into my eyes - you will be family. It's somewhat patronising, and I'm not sure it even makes sense with recent HR diversity pushes - we put in oil, then water, now mix like they're the same sort of things; a simplistic metaphor, but it sums up my team. We're there to do the work - maybe HR should give the Fantastic Four movies a rest.