Every former co-worker who I've talked to when they left Google did so for at least a 20% bump in total comp. The few Googlers I've talked to who left for Apple

Every former co-worker who I've talked to when they left Google did so for at least a 20% bump in total comp. The few Googlers I've talked to who left for Apple got equal or even a little less total comp. Anecdotal, but once you get some years of Big Tech experience under your belt, I do think you become comparatively more valuable to smaller companies.