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> People aren't so suggestible that their minds will change with a 10-second ad. It's truly a mystery then why Uber and Lyft spent $200M on advertising. What
by ihumanable 5y ago
> People aren't so suggestible that their minds will change with a 10-second ad.
It's truly a mystery then why Uber and Lyft spent $200M on advertising. What a colossal waste of money.
- renewiltord 5y agoIs it? A consistent hypothesis is raising awareness. If you think everyone would agree with you, it makes sense to tell them that this thing matters.
- cloudfifty 5y agoWhat an absurd amount of benefit of the doubt.
- Aunche 5y agoYou're not special for being able to "see through" Uber's "propaganda." That's just what happens when an ad doesn't resonate with you. Like I said, ads work by increasing awareness of something. As Bloomberg's $1 billion primary campaign proved, money doesn't buy votes.
- mdavis6890 5y agoNot at all - "Money buys awareness" Charitably, Uber and Lyft were raising awareness of what was going on so that people would have a chance to do something about it.
- pessimizer 5y agoYeah, what idiots. Somebody should have told them that people aren't so stupid that ads could possibly work. Somebody should tell the entire ad industry, for that matter.