Apart from the "evil" cliche you're right. It seems like all these executives are trying to do some growth hacking when a product hasn't gone viral. This guy p

Apart from the "evil" cliche you're right. It seems like all these executives are trying to do some growth hacking when a product hasn't gone viral. This guy probably promised significant user growth to his manager by adding all these coupon and using "AI". I have installed the app and none of the new features appeal to me and I don't see why it would appeal to anyone else. Probably none of these executives even use this product themselves and just chase trends they've heard about. None of them seem to have any intuition on what makes for a good product. All they are chasing is growth numbers to boast about in a presentation and get promoted/rewarded for. Can't understand why these executives are paid so much given their track record.