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That web interface is a customer acquisition and retention play. It enables FaceTime users to stay in the ecosystem when their friends don't use the platform t
by ftio 5y ago
That web interface is a customer acquisition and retention play.
It enables FaceTime users to stay in the ecosystem when their friends don't use the platform they do (vs going to Zoom, which is available for everyone). And it enables non-users to get a taste of FaceTime without before they buy an iPhone.
It's a brilliant move, but I wouldn't call it open. Maybe "open enough" :D
- CSSer 5y agoThey have a lot of work to do if that is the case. The beta experience at present is downright poor, particularly on the non-Apple end of things.