3 ms·
One of our biggest challenges we face is in communicating how we are different from a timeshare. We focus on the 2 main differentiators we hear most from our cu
by rblack44 5y ago
One of our biggest challenges we face is in communicating how we are different from a timeshare. We focus on the 2 main differentiators we hear most from our customers: 1. ownership in actual real estate, and 2. the flexibility to schedule visits throughout the year. I think resale is another big point. One of the goals of posting on HN is to refine how we effectively communicate these differences, because the underlying model is very very different from a timeshare, regardless of how timeshares pitch themselves. Looking at the contract you sign with Ancana vs. a timeshare makes it pretty clear what you are actually buying. Appreciate the feedback, we'll continue to try and improve!