A lot of that is fueled by fear of actual government roles taking charge. Tech companies have been left unregulated for so long and now governments have notice

A lot of that is fueled by fear of actual government roles taking charge. Tech companies have been left unregulated for so long and now governments have noticed how pivotal they are, that tech companies are trying desperately to head off regulation with self-regulation. Just look at the mixed reactions to GDPR here on HN to see how controversial is it when governments do actually regulate things, it's not hard to understand that tech companies are eager to head that off.