The generalized “company flaw” is thinking one is smarter than customers. That’s always incorrect because customers form a large distribution that will always b

The generalized “company flaw” is thinking one is smarter than customers. That’s always incorrect because customers form a large distribution that will always be dissatisfied and want what is better, driving innovation. But this is a cultural flaw that so many companies make. It’s good to be smarter than others. Life is a competitive resource fight sometimes. But you have to turn off that mindset with customers 100% to be successful in the long-term with them. The customer in the limit is always right. And it’s so much harder to regain customer trust once it’s lost.