Trust was the advantage they had over FB, who will be their main competitor in AR. Kinda reminds of GOT and the biggest mistake of the "good guys", they left t

Trust was the advantage they had over FB, who will be their main competitor in AR. Kinda reminds of GOT and the biggest mistake of the "good guys", they left the dead dragon in the ice which then later burned down the wall and accomplished the "impossible". FB might use this to crush Apple in the future.