I assume this kind of behavior helps with the "Elon" brand surrounding his companies, but it just feels so overdone, unnecessary, and, as another person said in

I assume this kind of behavior helps with the "Elon" brand surrounding his companies, but it just feels so overdone, unnecessary, and, as another person said in this thread, cringeworthy. I saw the iPod nano announcement clip this morning, where Steve Jobs has a camera zoom in on his jeans pocket, talks about how the Mini fit in you regular pocket, then pulled the Nano out of his coin pocket. It's a little silly and got a laugh, but it had a purpose. It showed how small the iPod was and felt, maybe not natural, but at least tasteful.