it's actually very easy to replicate an ecommerce/dropshipping site. the hard part is getting customers. In this case they've probably set up their SEO, backli

it's actually very easy to replicate an ecommerce/dropshipping site. the hard part is getting customers. In this case they've probably set up their SEO, backlinks, fb ads, etc. so that's what you're actually paying for. If you already have the cashflow and experience then adding another store might be worth this price tag for saving your time, though if you are new to the industry it's probably easier to start from scratch.