I think there's an expectation from people who casually support economic libertarianism, that the social compact will not come to bear on commercial enterprise

I think there's an expectation from people who casually support economic libertarianism, that the social compact will not come to bear on commercial enterprise when governance is removed. Anyone who thinks a little deeper about it knows it won't play out this way, and that reputation is part and parcel of the product, and public opinion will always need to reckoned with by any enterprise that wants to scale.